Horoma Masterclass - Composition From The Ground Up - Master Composition from First Principles and Create Successful Visuals.

Enrollment is currently closed and will start again in late September! Stay tuned.

Composition From the Ground Up is an in-depth 2-day online workshop that will help you reach mastery in a fundamental aspect of architecture visualization. Designed for those wanting to enter or advance in the field, level up their craft, streamline collaboration with clients, and boost both creative & business outcomes.

Check out the full landing page here : https://www.horoma.school

9 Reasons Why You Should Enroll in the Masterclass

1. Strengthen your Fundamentals

Most content you’ll find about composition only gives you a list of cookie-cutter “tricks” and rely on trial & error. Here, we follow a logical learning path that links concepts together.

2. Go for Breadth & Depth

Approach the topic holistically. Start from the beginning and dig deep in all of the subtopics of composition. Keep learning with new content added regularly after you sign up.

3. Skip the Library

The course combines knowledge gained over the course of years of learning and practicing. Benefit from hours of research and hundreds of books read all condensed into a single two-day workshop.

4. Get Concrete Results

The course quickly goes from theory to practice with targeted exercises so you can apply your new skills and see rapid improvements. 

5. Build Intuition & Style

Build a better mental model of composition by truly understanding its fundamentals so you can intuitively know what’s going to work and what isn’t.

6. Learn from Scratch…

…or keep improving your skills if you’re a seasoned professional. With content covering basic, intermediate and advanced topics, you’re guaranteed to learn something new.

7. Streamline your Process

Develop an intuitive process that will help you focus on the more purely creative aspects of your work instead of wasting time with brute force or trial and error.

8. Sell Clients on your Ideas

Stop bowing to your client’s will when it leads to inferior results. Keep your artistic integrity while convincing clients to adopt more daring, fun and interesting approaches.

9. Charge What you’re Worth

Become an expert and charge like an expert — by being able to have deep expertise you can have deeper conversations with clients and justify higher fees.

Pre-recorded lessons — 8 hours (new content will be added regularly)

Introduction to Core Concepts of Composition

Core concepts

Intent

Why you should start by putting a title on your images | What is intent | A typology of common intents | How to identify suitable intents for your visuals | How to prioritize between multiple intents | How to explore your options efficiently | How to translate a client brief into composition ideas | Handy rules of thumb when working on tight deadlines | Why storytelling is overused and holding you back

Framing

Ways of framing your subject | Foreground, middle ground, background | How to use depth of field | How to deal with focal length and optical deformation | How to choose the right aspect ratio | How to work with an imposed ratio | How to place elements in your scene | How to avoid edge flickering | How to deal with people in an image | Fundamentals of Dynamic Symmetry | Why the rule of thirds won’t always cut it | Why the golden ratio is often misused | Frame within a frame

Light

Why light brings its own weight to the composition | Mistakes you should never make with shadows | How the light atmosphere impacts your composition | How to lead the viewer’s eye with light | How to create hierarchy with values

Color

Why color perception is contextual | Why color symbolism is overemphasized | How to use color temperature | Why color temperature should guide your color palette | How to make any color combination work | How to use color weight and brightness to play with focus | How night time scenes should impact your color decisions

Lesson Plan — Day 1 — 4 hours

Mastering the Core Concepts

Introduction to composition

What is a Rendering?

Why most rendering artists are limiting themselves | Renderings vs Painting vs Photography | What constraints rendering must obey

Deconstructing Misconceptions About Composition

How to get rid of most common misconceptions about composition | Why the most important aspect of composition is often overlooked

A More Holistic Understanding of Composition

How adopting the right definition of composition will benefit your work | Why making beautiful images is not enough | Why beautiful doesn’t always mean successful

Composition As a Tool

Why understanding composition matters | How to understand and analyze images through compositional principles | How to decompose images to identify what makes them work or not | Learn the right language and vocabulary to communicate your vision more efficiently

Fundamentals of perception

Human Eye Specifics

Understanding how people read pictures | How the physical context of your image impacts its perception | Understanding the pyramid of perception | Fundamentals of human vision | Anisotropy of space

Contrasts

Greatest Area of Contrast | Why contrast is not just about value | How the physical context of your image impacts its perception

Dynamics

Understanding visual weights and tensions in an image | Why motion perception changes our perception | Motion perception at nighttime | The difference between kinesthetic motion and displacement

Objects

Left and right imbalance | Laws of Gestalt theory | Text perception and legibility | Human figure in images

Examples

What mechanisms of perception impact your everyday life | What will make people stop scrolling on your pictures on Instagram | Why watermarking your images can be dangerous

Playing with core concepts

Translating the Brief

How to translate your client’s brief into an actionable plan | Building up your experience and creativity

The Repertoire

How to build your repertoire | BFS vs DFS | How to use your repertoire to fast track creative solutions | Examples

Reference Management

What are references for? | How to analyze a reference properly | How to build up your references folder for fast professional use | Case studies

In and Out of Balance

What constitutes a balanced image? | How to choose between balance and imbalance | Simple ways to create balance in your scenes | Simple ways to create imbalance in your scenes | How to create dynamic paths in your visuals

Don’t Kill your Darlings

How to deal with non-fitting ideas | A complete checklist of elements to check & recheck | Teardown analysis

Lesson Plan — Day 2 — 4 hours

Implementing Composition in Your Creative Process

Process

The Double Diamond

Where it comes from | How it works | Why it’s relevant

The 2 Dynamics

Understanding divergence | Understanding convergence

Applying It to Our Client Relationship

How to translate this approach to archviz | How does it solve common approach misconceptions

Exploration

Ripping the Brief

What is a good brief | What are the components needed | Common errors your client might make | What information do I need from my clients | Common questions to ask your client | Understanding what your clients really want | Keeping your client in the loop, but not too much

Generating Options

Using the brief to set boundaries | How to generate composition ideas from the project’s architectural characteristics | How to translate the intent of the brief into composition ideas | Why you should start exploring your projects in 2D | How not to waste too much time exploring | How to and how not to use references | Moodboarding

Culling

What is a Keeper

How to identify good options that fit the brief | How to organize them to better assess compelling propositions | Why you should kill your darlings | Defining themes

Creating Coherent Sequences

What are the typical type of combinations | Combining interiors and exteriors to best showcase a project | How to use the brief to find effective image sequences

Persuasive presentations

Using Composition Knowledge to Improve your Presentation

How to sell your client on your approach | Answering questions and objections | Why you can’t just show your final result | How to integrate your research in your presentation | Common errors in presenting your work | Why you need to have a real conversation |

Iterating with Intent

The end goal of every presentation | How to validate your progress iteratively

Battle Plan

Get more personalized feedback on your work

Hour-long 1-on-1 Review of a Selected Sample of your Work & Strategic Battle Plan & access to the teardown vault

If you want to get deeper feedback on your work along with a precise strategic plan on how to prioritize improvements to your work and level up your skills.

Take the 10 most illustrative images of your work and send them to me so that I can prepare your battle plan.

I’ll give you a calendar with slots for a 1 on 1 video meeting on calendly.

We talk for about an hour about your work and build up a roadmap on what weaknesses you need to address and what strengths you need to take advantage of.

All this is neatly packaged in a battle plan I’ll send you afterwards that you can revisit regularly.

Mentoree Plan

Get a personal mentor and level up even faster

5 Mentoring Sessions — No Expiration Date — Any Topic and Format

If you want to improve in your skills as quickly and efficiently as possible – or you have a specific project you need a lot of help with, consider the Mentor Plan

Here are some examples of formats that students like the most :

• Co-design : We look at one of your project and work together on it.
• Image review : You present an image to me and I’ll give personalized recommendations for improvements.
• Portfolio review : I help you build or improve your portfolio to meet your design or business goals.

This is your chance to work alongside an experienced archviz artist, ask questions and get in-depth feedback.

Check out the full landing page here : https://www.horoma.school